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The Power of the Brand: Store Owners Rely on Big Names to Spur Profits | Food Manufacturing

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
by LA Top Distributor

LOS ANGELES (PRNewswire) — It's difficult to dispute the power of a well-established brand. Though some consumers discuss avoiding major brands when possible in order to find products that feel more personally crafted and individually tailored to their needs, the truth is that the vast majority of us place most of our faith in a major brand when we make our purchasing decisions.

http://www.foodmanufacturing.com/news/2015/04/power-brand-store-owners-rely-big-names-spur-profits
 

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